Video can showcase your business or venture with ease highlighting your most valuable message by way of pictures, motion, and video YouTube Video Cropper voice-overs. A picture is worth 1,000 words, as they say, and video is worth 1,000 pictures if you can take that further. So, you can literally portray your message in only seconds or minutes with the right video presentation. People really connect with video. It is social proof all over the internet and that’s why I am so excited about video and what it can do for your business marketing strategy.
Getting Started with Video
Make sure that you do the best video possible for your business and get things in order, right up front so that you don’t have the frustration and worry about doing things over and over again. There are a lot of things to consider, and if you get all of these correct in the beginning, you can make everything a lot smoother and a lot more enjoyable. There are actually 14 points to look at and incorporate and do properly throughout the whole process. So, let’s have a look at those right now.
There are: The Equipment and the Props, the Camera, the Microphone and Audio, Lighting, Editing Software, the Setting, your Film Crew, the Message (or what you are trying to say to your audience), the Type of Video, Customer Benefits, the Length of the Video, Preparation, the Producer and the Website Platform (or the median it is going to be sitting on).
The first point is Equipment and Props.
When you look at equipment and you are going to be doing a video, face to face with a camera on you, you need to consider what props you are going to be using and holding in your hand (which will be synonymous with your business). You need to be sure that it can fit in with whatever your business is. If you are a builder for instance, you would want to have a hammer, and a hard hat, some sort of work attire that looks correct, and that sort of thing. Now another prop or equipment is clothing. You need to make sure you dress properly for the occasion. If you are a health practitioner, you do not want to be wearing shorts and shirts. That’s not really professional. You would want to be dressed in something smart or casual and even have some sort of white shirt on, which may represent health and cleanliness.
Another prop you should be very aware of and careful of using is animals. If you are going to use animals in your story or your video, then make sure that you time this correctly because animals can be very difficult to work with – they do their own thing, they do not listen, they can be noisy, and they basically do what they want to (which is totally different to what you want them to do usually).
Just realize that the props and the equipment do not make the story, they only enhance the story. This includes the props around you, the props that you hold, and the animals that might be used in your story as well.
The next point in video production is the Camera. You will be using some sort of digital camera and you have to be sure that it is suitable for what you want it to do. There are many different types you can get. There are expensive cameras, big cameras, small cameras, and very inexpensive cameras. You can do so much even with a smart phone and the quality of camera in these gadgets is fantastic! You can literally film yourself using your smart phone and get away with it rather well. You can also look at these things on whether it is a mid range or whether it is an HD camera. I do not recommend you go out and buy the most expensive camera. What I do recommend is getting one which is suitable for your story. If you are going to be incorporating yourself in a video, then make sure that you are not going over the top. You might even only be on the video for 30 seconds or for 30 minutes to an hour, and that’s fine. Just make sure that your camera suits your needs.
I personally recommend you use a mid-range camera like a Flip camera (which can cost you $50-$100). It might also be an HD camera, provided that you use it correctly.
Now the other aspect is whether you’ll be doing close ups and portrait shots or whether you are doing landscape shots. If you are doing close ups then you want to make sure that it is rather clear, so perhaps an HD camera might be a bit more suitable. But if you are doing landscape shots, which are far off in the distance or perhaps of you walking several meters away, then a mid-range flip camera is going to be suitable as well. Do not get too hung up on the cameras though.